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The Unlucky Bunny
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    The Unlucky Bunny

    The Unlucky Bunny is more than just art and advocacy — it’s a story of transformation. Built from real-life issues and lived experience, it exists to shift the way we think about rabbits, hardship, and what it really means to be “lucky.”

    The name The Unlucky Bunny is intentionally ironic. Rabbits are seen as symbols of good fortune, yet it's far from the truth. I like to say I have the most “unlucky bunny” but really, all beings are unlucky, not by chance but by choice!

    Bad things happen to teach us, and pain forces us to grow. That’s where real luck comes from — not from chance or feet on keychains, but from how we turn our pain into purpose and choose to get up after falling. The unlucky moments shape us, move us, and make us better. In that way, we’re lucky to have lived them. We are lucky to be unlucky! 

    Through illustrated cards, stickers, bookmarks, keychains, pins, magnets, and paper goods, each item we offer carries a deeper meaning. It includes information about rabbits and how to help them. 

    Everything is created, cut, creased, folded, and packed by hand — no fluff, no gimmicks. Just honest work, meaningful design, and a deep belief in creating a better world — for rabbits, and for the people who walk beside them.

    – Maddy & The Unlucky Bunny

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